The meanings of branded products: A cross-national scale development and meaning assessment
| Year of publication: |
2008
|
|---|---|
| Authors: | Strizhakova, Yuliya ; Coulter, Robin A. ; Price, Linda L. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 25.2008, 2, p. 82-93
|