The Measurement and Determinants of Brand Equity: A Financial Approach
Year of publication: |
1993
|
---|---|
Authors: | Simon, Carol J. ; Sullivan, Mary W. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 12.1993, 1, p. 28-52
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | brand equity | finance-based estimation technique | brand management | advertising policy |
-
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei, (2015)
-
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai, (2018)
-
Shetty, A. Shivakanth, (2019)
- More ...
-
The measurement and determinants of brand equity : a financial approach
Simon, Carol J., (2010)
-
The Measurement and Determinants of Brand Equity: A Financial Approach
Simon, Carol J., (1993)
-
Investor Information and the Performance of New Issues
Simon, Carol J., (1986)
- More ...