The Measurement and Determinants of Brand Equity: A Financial Approach
| Year of publication: |
1993
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|---|---|
| Authors: | Simon, Carol J. ; Sullivan, Mary W. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 12.1993, 1, p. 28-52
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