The measurement & conceptualization of destination personality
Vikas Kumar; J. K. Nayak
| Year of publication: |
2014
|
|---|---|
| Authors: | Kumar, Vikas ; Nayak, J. K. |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 12.2014, p. 88-93
|
| Subject: | Destination personality | Literature review | Destination branding | Brand personality | Tourism research | Markenimage | Brand image | Destinationsmanagement | Destination management | Markenführung | Brand management | Tourismusforschung | Tourismusmarketing | Tourism marketing | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010440064