The measurement of marketing efficiency in the presence of spillovers: theory and evidence
| Year of publication: |
2006
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| Authors: | Vardanyan, Michael ; Tremblay, Victor J. |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 5822270. - Vol. 27.2006, 5, p. 319-332
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