The measurement of the number, uniqueness and valence of brand association across three product categories
Julian M. Vieceli
| Year of publication: |
2011
|
|---|---|
| Authors: | Vieceli, Julian M. |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 10.2011, 3, p. 245-269
|
| Subject: | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Dauerhafte Konsumgüter | Durable goods | Konsumgüter | Consumer goods | Dienstleistung | Services | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009577349