The measurement of the number, uniqueness and valence of brand associations across three product categories
| Year of publication: |
2011
|
|---|---|
| Authors: | Vieceli, Julian M. |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 21630057. - Vol. 10.2011, 3 (14.10.), p. 245-270
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