The media and their advertisers : exploring ethical dilemmas in product coverage decisions
Diego Rinallo; Suman Basuroy; Ruhai Wu; Hyo Jin Jeon
| Year of publication: |
2013
|
|---|---|
| Authors: | Rinallo, Diego ; Basuroy, Suman ; Wu, Ruhai ; Jeon, Hyo Jin |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 114.2013, 3, p. 425-441
|
| Subject: | advertising ethics | freedom of the press | hybrid messages | product publicity | stealth marketing | reciprocity | editorial integrity | Werbung | Advertising | Unternehmensethik | Business ethics | Ethik | Ethics | Meinungsfreiheit | Freedom of expression |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009772882