The Mediated Influence of a Traceability Label on Consumer’s Willingness to Buy the Labelled Product
Year of publication: |
2014
|
---|---|
Authors: | Bradu, Cosmina ; Orquin, Jacob ; Thøgersen, John |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 124.2014, 2, p. 283-295
|
Publisher: |
Springer |
Subject: | Traceability | Labelling | Consumer willingness-to-buy | Chocolate |
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