The mediating effect of firm familiarity between corporate social responsibility and reputation, trust, and customer satisfaction
Year of publication: |
2024
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Authors: | Homer, Stephen T. ; Berezina, Elizaveta B. ; Gill, Colin Mathew Hugues D. |
Published in: |
Business and society review : journal of the W. Michael Hoffman Center for Business Ethics at Bentley University. - Malden, MA : Wiley Periodicals, Inc., ISSN 1467-8594, ZDB-ID 1483033-4. - Vol. 129.2024, 3, p. 398-423
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Subject: | company performance | consumers | corporate social responsibility (CSR) | customer satisfaction | familiarity | reputation | retail | trust | Corporate Social Responsibility | Corporate social responsibility | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Reputation | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance |
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