The mediating effects of inferences of manipulative intent between consumer skepticism and product judgement: a conceptual study
Year of publication: |
2010
|
---|---|
Authors: | Tien, Cheryl |
Publisher: |
School of Marketing |
Subject: | manipulative intent | product judgement | skepticism | attitudes toward advertisement |
-
Revisiting power messaging in service failures : pitfalls and proposed solutions
Antonetti, Paolo, (2022)
-
Attitude towards foreign product purchase : Malaysian consumers' perspective
Khairul Anuar Mohammad Shah, (2021)
-
Emotional targeting using digital signage systems and facial recognition at the point-of-sale
Garaus, Marion, (2021)
- More ...
-
Tien, Cheryl, (2010)
-
Consumers' skepticism toward advertising claims
Tien, Cheryl, (2010)
- More ...