The mediating effects of micro country image by product category and country
Moudi Almousa, Byoungho Jin, Heesoon Yang, Naeun Kim
| Year of publication: |
2019
|
|---|---|
| Authors: | Almousa, Moudi ; Jin, Byoungho ; Yang, Heesoon ; Kim, Naeun |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 61.2019, 6, p. 668-682
|
| Subject: | country image | mediating role | product category | purchase intention | Saudi consumer | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Saudi-Arabien | Saudi Arabia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785318778245 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012172689