The mediating effects of perception and emotion : digital signage in mall atmospherics
Charles Dennis; Andrew Newman; Richard Michon; J. Josko Brakus; Len Tiu Wright
| Year of publication: |
2010
|
|---|---|
| Authors: | Dennis, Charles ; Newman, Andrew J. ; Michon, Richard ; Brakus, J. Joško ; Wright, Len Tiu |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 17.2010, 3, p. 205-215
|
| Subject: | Einkaufszentrum | Shopping center | Online-Marketing | Internet marketing | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003978367