The mediating role of alliance marketing program creativity on the relationship between alliance orientation and market performace in the services industry
Seongho Kang; Won-moo Hur; Won-moo Hur
| Year of publication: |
2014
|
|---|---|
| Authors: | Kang, Seongho ; Hur, Won-moo ; Kim, Minsung |
| Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 24.2014, 5, p. 522-540
|
| Subject: | Marketing | Service marketing | Service industry | Alliance marketing program creativity | Aliance orientation | Program novelty and meaningfullness | Services market performance | Dienstleistungssektor | Strategische Allianz | Strategic alliance | Dienstleistungsmarketing | Services marketing | Kreativität | Creativity | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010422291