The mediating role of customers' emotional attachment in enhancing service excellence and repurchase intentions of low-cost carrier airlines
Pawan Kumar Chand, Urvashi Tandon, Deepika Jhamb, Amit Mittal
| Year of publication: |
2024
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| Authors: | Chand, Pawan Kumar ; Tandon, Urvashi ; Jhamb, Deepika ; Mittal, Amit |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 32.2024, 1, p. 66-84
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| Subject: | airlines | emotional attachment | low-cost carriers | repurchase intentions | service quality | Dienstleistungsqualität | Service quality | Fluggesellschaft | Airline | Beziehungsmarketing | Relationship marketing | Emotion | Niedrigpreisstrategie | Low-cost strategy | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2024.135929 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015060906