The mediating role of marketing agility on the relationship between entrepreneurial resilience, absorptive capacity, and new product performance
Shaso Hemin Mejeed, Abdulqadir Rahomee Ahmed Aljanabi and Jenda Mustafa Kasem
| Year of publication: |
2025
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|---|---|
| Authors: | Aljanabi, Abdulqadir Rahomee Ahmed ; Kasem, Jenda Mustafa |
| Published in: |
International journal of innovation management : IJIM. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 2027717-9. - Vol. 29.2025, 3/4, Art.-No. 2550015, p. 1-25
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| Subject: | Absorptive capacity | entrepreneurial resilience | marketing agility | new product performance | Produktentwicklung | New product development | Absorption | Unternehmenserfolg | Firm performance | Dynamische Kompetenzen | Dynamic capabilities | Lernende Organisation | Learning organization | Industrie | Manufacturing industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S136391962550015X [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015399118