The mediating role of moral elevation in cause-related marketing : a moral psychological perspective
Ling Zheng, Yunxia Zhu, Ruochen Jiang
| Year of publication: |
2019
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|---|---|
| Authors: | Zheng, Ling ; Zhu, Yunxia ; Jiang, Ruochen |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 156.2019, 2, p. 439-454
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| Subject: | Cause-related marketing | Cause acuteness | Moral elevation | Consumer attitudes | Product-cause fit | Information transparency | Cause-Related Marketing | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Corporate Social Responsibility | Corporate social responsibility | Unternehmensethik | Business ethics | Wirtschaftsethik | Economic ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-017-3614-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012017541