The mediating role of technology innovation in the relationship between customer relationship management and customer loyalty, a case of Kuwaiti banking industry
Faraj Mazyed Faraj Aldaihani and Noor Azman Bin Ali
| Year of publication: |
2023
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|---|---|
| Authors: | Aldaihani, Faraj Mazyed Faraj ; Ali, Noor Azman Bin |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 30.2023, 2, p. 218-239
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| Subject: | banks | CRM | customer loyalty | customer relationship management | Kuwait | technology innovation | Beziehungsmarketing | Relationship marketing | Bank | Bankmarketing | Bank marketing | Technischer Fortschritt | Technological change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2023.128589 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014293963