The mediation effect of herd behavior on the impact of trust on purchase intention : a focus on livestream e-commerce in China
Fan Zhou, Ki-Hyung Bae, De-Kui Li
| Year of publication: |
2023
|
|---|---|
| Authors: | Zhou, Fan ; Bae, Ki-Hyung ; Li, De-Kui |
| Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 2384-1958, ZDB-ID 2920576-1. - Vol. 19.2023, 2, p. 33-50
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| Subject: | Herd Behavior | Livestream E-commerce | Online Trust | China | Electronic Commerce | E-commerce | Vertrauen | Confidence | Online-Handel | Online retailing | Herdenverhalten | Herding | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.16980/jitc.19.2.202304.33 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015211570