The mediation of trust in country-of-origin effects across countries
Nadia Jiménez; Sonia San Martin
| Year of publication: |
2014
|
|---|---|
| Authors: | Jiménez, Nadia ; San Martin, Sonia |
| Published in: |
Cross cultural management : an international journal. - Bradford : Emerald, ISSN 1352-7606, ZDB-ID 2364733-4. - Vol. 21.2014, 2, p. 150-171
|
| Subject: | Trust | Mediation | Purchase intention | Animosity | Cross-national | Country-of-origin | Herkunftsbezeichnung | Designation of origin | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin | China | Markenimage | Brand image | Vergleich | Comparison | Internationales Marketing | International marketing | Taiwan | Kulturelle Identität | Cultural identity | Nationalkultur | National culture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010378650