The mediation role of brand trust and satisfaction between brand image and loyalty
Hamid Mahmood Gelaidan, Hashed Ahmad Mabkhot, Osama S. Al-Kwifi
| Year of publication: |
2021
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|---|---|
| Authors: | Gelaidan, Hamid Mahmood ; Mabkhot, Hashed Ahmad ; Al-Kwifi, Osama Sam |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-9678, ZDB-ID 2439433-6. - Vol. 14.2021, 6, p. 845-862
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| Subject: | brand loyalty | automobile industry | brand image | brand trust | brand satisfaction | Malaysia | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Kfz-Industrie | Automotive industry | Markenführung | Brand management | Markenartikel | Brand | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/JGBA.2021.10049885 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013353220