The mere categorization effect for complex products : the moderating role of expertise and affect
Tobias Langner; Martin Krengel
| Year of publication: |
2013
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|---|---|
| Authors: | Langner, Tobias ; Krengel, Martin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 7, p. 924-932
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| Subject: | Category Management | Category management | Sortiment | Retail assortment | Kaufentscheidung | Purchase decision | Mobiltelefon | Mobile phone | Rationalität | Rationality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009756855