The mere categorization effect for complex products: The moderating role of expertise and affect
| Year of publication: |
2013
|
|---|---|
| Authors: | Langner, Tobias ; Krengel, Martin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 7, p. 924-932
|