The metaverse experience in luxury brands
Qi Jiang and Miyea Kim, Eunju Ko and Kyung Hoon Kim
| Year of publication: |
2023
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|---|---|
| Authors: | Jiang, Qi ; Kim, Miyea ; Ko, Eunju ; Kim, Kyung Hoon |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 10, p. 2501-2520
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| Subject: | Consumer happiness | Fantasy | Feeling | Fun | Luxury brand | Metaverse experience | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Zufriedenheit | Satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-09-2022-0752 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430263