The metric quality of full-profile judgments and the number-of-attribute-levels effect in conjoint analysis
Jan-Benedict E. M. Steenkamp and Dick R. Wittink
| Year of publication: |
1994
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|---|---|
| Authors: | Steenkamp, Jan-Benedict E. M. |
| Other Persons: | Wittink, Dick R. (contributor) |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 11.1994, 3, p. 275-286
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| Subject: | Conjoint-Analyse | Conjoint analysis | Marktforschung | Market research | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001163882