The Metrics Imperative
| Year of publication: |
2006
|
|---|---|
| Authors: | Lehmann, Donald R. |
| Published in: |
Review of marketing research : Vol. 2. - Bingley, U.K : Emerald, ISBN 978-0-85724-724-7. - 2006, p. 177-202
|
| Subject: | Performance-Messung | Performance measurement | Marketing | Marketingmanagement | Marketing management | Betriebliche Kennzahl | Financial ratio |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/S1548-6435(2005)0000002010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015384769