The mirror effect in online survey data : evidence and implications for marketing theory and strategy
Lara Stocchi, Steve Bellman, Naser Pourazad, Nina Michaelidou, Malcolm Wright
| Year of publication: |
2024
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| Authors: | Stocchi, Lara ; Bellman, Steve ; Pourazad, Naser ; Michaelidou, Nina ; Wright, Malcolm |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 9, p. 1997-2012
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| Subject: | advertising theory | brand performance measurement | branding theory | marketing strategies | mirror effect | online surveys | recognition memory | Marketingmanagement | Marketing management | Markenführung | Brand management | Online-Marketing | Internet marketing | Marketingtheorie | Marketing theory | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015075013