The misconstruction of Hofstede's uncertainty avoidance dimension : the fallacy of ecological operation without construct validity at the individual level
Wolfgang Messner
| Year of publication: |
2016
|
|---|---|
| Authors: | Messner, Wolfgang |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 29.2016, 1/5, p. 298-313
|
| Subject: | Cultural dimensions | ecological analysis | Hofstede | international marketing | uncertainty avoidance | Kulturelle Identität | Cultural identity | Risiko | Risk | Welt | World | Soziale Werte | Social values | Internationales Marketing | International marketing | Interkulturelles Management | Cross-cultural management | Nationalkultur | National culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2016.1203470 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011654433