The misplaced controversy about internal consumption : not just a direct selling phenomenon
Year of publication: |
2015
|
---|---|
Authors: | Crittenden, Victoria Lynn ; Albaum, Gerald S. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 58.2015, 4, p. 421-429
|
Subject: | Internal consumption | Direct selling | Multilevel marketing | Retailing | Inventory loading | Employee discounts | Direktmarketing | Direct marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
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