THE MISSING ELEMENTS OF VALUE INNOVATION IN METAL INDUSTRIAL SECTOR

The worker's attribution to innovation has not been analysed by the industrial leaders. Value innovation means increasing market share and technological development for them. The medium level managers couldn’t extend the customer minded theory to the worker minded one. They concentrate on high level product and quality services in order to meet customer demands. According to my seconder and primary research the workers also have market and resource potential power including innovation activity as well. They should be integrated to the complex value innovation process and at the same time customer satisfaction can be supported by them. The conclusion is, that the long term competitiveness can be reached only by equal customer and worker loyalty based on satisfaction.