The missing link in building customer brand identification : the role of brand attractiveness
Kevin Kam Fung So, Ceridwyn King, Simon Hudson, Fang Meng
| Year of publication: |
April 2017
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|---|---|
| Authors: | So, Kevin Kam Fung ; King, Ceridwyn ; Hudson, Simon ; Meng, Fang |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 59.2017, p. 640-651
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| Subject: | Customer brand identification | Brand identity | Brand attractiveness | Brand prestige | Brand distinctiveness | Brand social benefits | Brand management | Airline | Markenführung | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Fluggesellschaft |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2016.09.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011643307