The missing piece for persistent anchoring of customer integration in organizational processes
Year of publication: |
2024
|
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Authors: | Vogel, Simone ; Kreimeyer, Matthias F. ; Richter, Ronny ; Spinler, Stefan |
Published in: |
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society. - New York, NY : IEEE, ISSN 1558-0040, ZDB-ID 2021741-9. - Vol. 71.2024, p. 517-530
|
Subject: | Action research | customer integration (CI) | knowledge management | management engineering | meta-model | product development | Wissensmanagement | Knowledge management | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Prozessmanagement | Business process management | Aktionsforschung |
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