The mitigating role of holistic thinking on choice overload
Year of publication: |
2017
|
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Authors: | Benoit, Ilgim Dara ; Miller, Elizabeth G. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 3, p. 181-190
|
Subject: | Decision making | Holistic thinking | Assortment size | Choice overload | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment |
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