The mix of qualitative and quantitative research in major marketing journals, 1993-2002
| Year of publication: |
2007
|
|---|---|
| Authors: | Hanson, Dallas ; Grimmer, Martin |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 41.2007, 1, p. 58-70
|