The model by Phillips, Chang, and Buzzell revisited : the effects of unobservable variables
Lutz Hildebrandt and Dirk Temme
| Year of publication: |
2009
|
|---|---|
| Authors: | Hildebrandt, Lutz ; Temme, Dirk |
| Published in: |
The profit impact of marketing strategy project : retrospect and prospects. - Cambridge [u.a.] : Cambridge Univ. Press, ISBN 978-0-521-12345-7. - 2009, p. 153-187
|
| Subject: | Marketing | Erfolgsfaktor | Success factor | Produktqualität | Product quality | Marktanteil | Market share | Rentabilität | Profitability | Schätzung | Estimation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003927380