The moderating effect of brand commitment on the evaluation of competitive brands
Sekar Raju, H. Rao Unnava and Nicole Votolato Montgomery
| Year of publication: |
2009
|
|---|---|
| Authors: | Raju, Sekar ; Unnava, H. Rao ; Montgomery, Nicole Votolato |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 38.2009, 2, p. 21-35
|
| Subject: | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Wettbewerb | Competition | Schuhe | Footwear |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003863790