The Moderating Effect of Intellectual Capital on the Relationship Between Corporate Reputation and Knowledge Sharing of Commercial Banks

The ultimate aim of this study is to determine the moderating effect of intellectual capital on the relationship between corporate reputation and knowledge sharing of commercial banks in Caraga Region, Philippines. Its objectives are to determine the levels of corporate reputation, knowledge sharing, and intellectual capital. Also, correlations between corporate reputation on knowledge sharing and intellectual capital on knowledge sharing were also studied. Adapted survey questionnaires were given to a sample of 400 bank employees of various commercial banks in the region using stratified sampling technique. Results uncovered that the three constructs have very high level as perceived by the bank personnel. Findings revealed that corporate reputation is significantly related to knowledge sharing. Intellectual capital also showed a significant positive relationship towards knowledge sharing. To determine the moderating effect of intellectual capital, a logistic hierarchical regression was employed in this study. Results revealed that intellectual capital demonstrates a significant moderating effect on the relationship between corporate reputation and knowledge sharing. Employees who have higher intellectual capital have also higher level of corporate reputation towards knowledge sharing. Having said this, the proposed research model in this study may be considered by the business enterprises, in general, by revisiting their current platforms and policy formulations and reviews on corporate reputation towards knowledge sharing with the complementary effect of intellectual capital. With these three constructs as support system, superior performance and competitiveness among commercial banks and other business organizations may be expected. With the growing economic activities nowadays especially that ASEAN development is already taking place in the ASEAN member countries where Philippines is a member of, commercial banks have to sustain their competitive position amidst the challenging competition in the banking industry