The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies
| Year of publication: |
2001
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|---|---|
| Authors: | Roehm, Michelle L. ; Sternthal, Brian |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 28.2001, 2, p. 257-272
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