The moderating effect of perceived product innovativeness and product knowledge on new product adoption : an integrated model
Frank Q. Fu and Michael T. Elliott
| Year of publication: |
2013
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|---|---|
| Authors: | Fu, Frank Q. ; Elliott, Michael T. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 21.2013, 3, p. 257-272
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| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010184653