The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm
| Year of publication: |
2001
|
|---|---|
| Authors: | Campbell, Margaret C. ; Goodstein, Ronald C. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 28.2001, 3, p. 439-449
|