The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information
| Year of publication: |
2003
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|---|---|
| Authors: | Cowley, Elizabeth ; Mitchell, Andrew A. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 30.2003, 3, p. 443-454
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