The Moderating Effect of Relationship Norm Salience on Consumers' Loss Aversion
| Year of publication: |
2006
|
|---|---|
| Authors: | Aggarwal, Pankaj ; Zhang, Meng |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 33.2006, 3, p. 413
|