THE MODERATING EFFECTS OF CONSUMER LOYALTY ON THREAT TO FREEDOM OF CHOICE AND PSYCHOLOGICAL REACTANCE

A Thesis Submitted In Partial Fulfillment of the Requirements For the Degree of Master of Science-Psychology - Industrial/Organizational

Year of publication:	2009-05
Authors:	Wright, Ryan K.
Other Persons:	Miron, Anca (contributor)
Subject:	Brand choice \| Customer relations \| Psychological reactance \| Consumer behavior \| Brand loyalty

Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Thesis
Language:	English
Source:	BASE

Persistent link: https://www.econbiz.de/10009460839