The Moderating Effects of Expectation on the Patterns of the Interactivity-Attitude Relationship
| Year of publication: |
2007
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|---|---|
| Authors: | Sohn, Dongyoung ; Ci, Cunhyeong ; Lee, Byung-Kwan |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 36.2007, 3, p. 109-120
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