The moderating effects of need for cognition on drivers of customer loyalty
Year of publication: |
2013
|
---|---|
Authors: | Hansen, Håvard ; M. Samuelsen, Bendik ; E. Sallis, James |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 47.2013, 8, p. 1157-1176
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer loyalty | Need for cognition | Personality differences | Behavioural intentions | Customer satisfaction | Financial services | Scandinavia |
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