The moderating impact of emotions on customer equity drivers and loyality intentions : evidence of within sector differences
Zohaib Razzaq, Salman Yousaf and Zhao Hong
| Year of publication: |
2017
|
|---|---|
| Authors: | Razzaq, Zohaib ; Yousaf, Salman ; Hong, Zhao |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 2, p. 239-264
|
| Subject: | Emotions | Brand equity | Consumer loyalty | Value equity | Customer equity drivers | Relationship equity | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Emotion | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-03-2016-0053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011636520