The moderating influence of country of origin information seeking on homophily and product satisfaction
Year of publication: |
2019
|
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Authors: | Van Esch, Patrick ; Northey, Gavin ; Duffy, Sarah ; Heller, Jonas ; Striluk, Magdalene |
Published in: |
Country of origin effect : looking back and moving forward. - London : Routledge, ISBN 978-0-367-20188-3. - 2019, p. 40-56
|
Subject: | Country of origin | homophily | information seeking | online purchases | product satisfaction | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Herkunftsbezeichnung | Designation of origin | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing |
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