The moderating role of consumer personality and source credibility in celebrity endorsements
Subhadip Roy; Varsha Jain; Pragati Rana
| Year of publication: |
2013
|
|---|---|
| Authors: | Roy, Subhadip ; Jain, Varsha ; Rana, Pragati |
| Published in: |
Asia-Pacific journal of business administration. - Bingley : Emerald, ISSN 1757-4323, ZDB-ID 25092017. - Vol. 5.2013, 1, p. 72-88
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010117553