The moderating role of cultural similarity in developing commitment in the industrial importer-supplier relationship
Syed Saad Andaleeb, Md. Abu Saleh and Md. Yunus Ali
| Year of publication: |
2022
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|---|---|
| Authors: | Andaleeb, Syed Saad ; Saleh, Md Abu ; Md. Yunus Ali |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 3, p. 657-672
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| Subject: | Cultural similarity | Developing country perspective | Environmental volatility | Industrial importer-supplier relationship | Moderating effect | Trust and commitment | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Volatilität | Volatility | Lieferantenmanagement | Supplier relationship management | Nationalkultur | National culture | Kulturelle Identität | Cultural identity | Mitarbeiterbindung | Employee retention | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-07-2020-0309 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013165204