The moderating role of demographic factors on OTT platform selection by consumers : an application of the revised UTAUT2
Manoj Kumar Mishra, Nidhi Sharma and Disha Garg
| Year of publication: |
2025
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|---|---|
| Authors: | Mishra, Manoj Kumar ; Sharma, Nidhi ; Garg, Disha |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Enterprises, ISSN 1753-6227, ZDB-ID 2453814-0. - Vol. 17.2025, 1, p. 107-128
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| Subject: | adoption | behavioural intention | BI | consumers | OTT platforms | UTAUT2 | video streaming | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Innovationsakzeptanz | Innovation adoption | Verbrauchereinstellung | Consumer attitudes |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEM.2025.142927 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015376713